Oct. 22, 2010

Golfsmith and the AJGA Strike Four-Year Alliance
Country’s Largest Golf Retailer Focused on Inspiring Junior Golfers

America’s largest golf retailer is giving more than 5,000 junior golfers a way to improve their games and save money at the same time.  Golfsmith International, Inc., (NASDAQ:GOLF) has struck a four-year agreement with the American Junior Golf Association, Inc. (AJGA).  As the Preferred Golf Retailer of the AJGA, Golfsmith will provide AJGA Member Days, discounts to the AJGA’s 5,300 members and 50% off on swing evaluations from GolfTEC, America’s #1 lesson provider.

“We look forward to giving the game’s best junior players and future generations of golfers a robust retail experience and added service offerings that will evolve into a long-term, prosperous relationship for all involved,” stated Matt Corey, Chief Marketing Officer for Golfsmith.  “This partnership is a great platform and reaches a vitally important consumer market segment – junior golfers.”

AJGA members will also have access to Golfsmith’s 76 store locations which provide custom fitting services, lesson packages from GolfTEC PGA Professionals and indoor hitting bays. As for Golfsmith, its brand will be positioned through various AJGA channels – traditional and online marketing, in AJGA tournament registration packets and at select AJGA tournaments.


“We are very proud to have Golfsmith come on board as our golf retail partner and bring a unique offering to our members,” said Stephen Hamblin, Executive Director of the AJGA.  “Through this partnership, AJGA members will benefit from Golfsmith's expertise and receive special deals on top-of-the-line golf equipment.”


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit http://www.golfsmith.com.


About American Junior Golf Association

The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA, located at Chateau Elan Resort in Braselton, Ga., is well represented on the PGA and LPGA Tours where more than 200 AJGA alumni play and have earned more than 350 Tour victories.


Media Contacts:

Matt Corey, Golfsmith, 512-821-4883 or matt.corey@golfsmith.com

Lynn Luczkowski, L2 Communications, 860-313-1426 or Lynn@L2comm.biz

Aubrey Haznar, L2 Communications, 617-549-8792 Aubrey@L2comm.biz

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The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and
development of young men and women who aspire to earn college golf scholarships through competitive junior golf.