New Era
Cap Company, Inc., the official hat of Major League Baseball and the National
Football League, is now the official hat of the American Junior Golf
Association (AJGA) starting in the 2014 season. New Era will also host the New
Era Championship, July 14-17, 2014, a new tournament to be held annually in the
Buffalo area.
We are excited to
bring New Era headwear to our membership through 2018, AJGA Director of
Purchasing Chris Larson said. Our members, parents, volunteers and supporters
will be introduced to the quality, innovation, technical fabrics and lifestyle
that is New Era.
Proceeds
of the new partnership will be used to endow a New Era Achieving Competitive
Excellence (ACE) Grant. The goal of the ACE Grant program is to
give top-flight golf opportunities to young golfers regardless of financial
resources.
New Era has a long history of
producing innovative, performance headwear for athletes all over the world,
said Darrell De Bey, senior director of global licensing for New Era. Its a
natural fit to bring our knowledge and expertise to the next generation of golf
talent through the AJGA.